Example result. Change the inputs to see your order.
Profit after entered costs
$30.00
23.08% margin on the selling price
Profit margin23.08%
Markup on costs30.00%
Margin divides profit by the selling price. Markup divides the same profit by costs. They describe different percentages.
Selling price
$130.00
Entered cost total
$100.00
Profit after costs
$30.00
Targets round upward to the lowest whole-cent price. A $0 denominator has no defined percentage. Platform percentage fees need their platform calculator or a dollar allocation here.
Both start with profit after the costs entered. Margin divides profit by the selling price. Markup divides profit by costs. A $100 cost and $130 price produces $30 profit, a 23.08% margin and a 30% markup.
Product cost plus any fixed dollar costs you want the price to cover. With only product cost, the result is gross product profit. With shipping, fees or overhead allocated into other costs, it is profit after those entered costs. Platform percentage fees are not automatically recalculated in this tool.
Example inputs · not typical margins
$100 cost, $130 selling price.
$30 profit is a 30% markup, but a 23.08% margin. The bases differ.
Both start with profit after the costs entered. Margin divides profit by the selling price. Markup divides profit by costs. A $100 cost and $130 price produces $30 profit, a 23.08% margin and a 30% markup.
What costs should I include?
Product cost plus any fixed dollar costs you want the price to cover. With only product cost, the result is gross product profit. With shipping, fees or overhead allocated into other costs, it is profit after those entered costs. Platform percentage fees are not automatically recalculated in this tool.
Can I calculate a 100% target margin?
The supported target is below 100%. A positive cost cannot be covered by a finite price at a 100% margin. Target prices round upward to the lowest whole-cent price; the tool supports prices up to $1,000,000.
Why can a percentage say Not defined?
Margin has no defined value at a zero selling price. Markup has no defined value when the entered cost is zero. Dollar profit is still shown; the tool does not display an infinite percentage.
Help improve this calculator with optional usage analytics. Your prices, costs and results are not included.
